Marketing is everywhere in the world, and without it many individuals would not know of services or products that are avaible. In regards to health care managers studying marketing, marketing can improve growth financially, and competitiveness of their hospitals. “Due to extreme competitive intensity and ever-increasing patient needs, health and medical establishments must perform at optimal levels, with marketing efforts playing a critical role in the achievement of such.” (Elrod, J.K., Fortenberry, J.L. 2018.)
Thinking outside the box is one of the best ways to figure out how to market. If I worked in a children’s hospital; having a mascot or something similar to promote a happy/caring environment for children may have an impact on parents sending their children to the facility instead of having patients go to another facility. Another way to gain more patients is to have the facility feel as much like home as possible. “Desiring customer service excellence, Willis-Knighton Health System turned to the hotel industry for insights permitting enhanced patient experiences, noting parallels between hospital patients and hotel guests.” (Elrod, J.K., Fortenberry, J.L. 2018.) I personally believe anyone who is a patient in a hospital will want to feel comfortable and like they are in a home away from home. When promoting or marketing a facility based off its rooms and other services it can definitely make a positive difference.
Elrod, J.K., Fortenberry, J.L. Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider. BMC Health Serv Res 18,922 (2018). https://doi.org/10.1186/s12913-018-3682-9