The European Union is home to more than 500 million (mostly well-heeled) consumers, making it one…

The European Union is home to more than 500 million (mostly
well-heeled) consumers, making it one of the largest and most
attractive markets worldwide. As firms contemplate selling goods in
the EU, they conduct market research using secondary data. An
excellent source of secondary data and site for learning about the
EU is http://europa.eu, the official website of the EU. Visit the
various links at this site and develop a profile of consumers in
one (1) of the EU countries.

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